Behind the lens, behind the brand, & everything in between
the journal
This is where I share everything I wish someone had told me — about what makes brand photography actually work, how to prepare for a shoot, what to wear, how to use your images strategically, and the behind the scenes reality of building a brand that means something.
Pull up a chair. Stay a while.
Real talk about brand photography, building a business, and showing up visually.
welcome to the journal
You've booked your session. You're excited. And then the panic sets in.
What am I supposed to wear?
It's one of the most common questions I get — and honestly, it makes complete sense. Your wardrobe is one of the only things about your brand session that you have to figure out yourself, and getting it wrong feels like it could throw off the whole shoot.
Here's the good news: it doesn't have to be complicated. Once you understand a few simple principles, putting together your outfits actually becomes one of the most fun parts of the whole process.
Let's break it down.
Showcasing real client sessions with their story — great for SEO and social proof simultaneously
client features
Content for your entrepreneur audience — how to use brand photos strategically, visual branding tips, content planning
brand strategy
Behind the scenes content — your process, your editing style, how you approach different sessions
behind the lens
Practical guides — what to wear, how to prepare, shot list ideas, location tips
shoot tips
all posts
Browse Categories
How a Wellness Coach Walked Away From Her Session with 6 Months of Content
client features
06/01/2026
How to Prepare for Your Brand Photography Session (So You Show up Confident, Not Panicked)
brand strategy
04/30/2026
What to Wear to Your Brand Photography Session (And What to Leave in the Closet)
