7 Photos Every Creative Business Owner Should Have

If you've ever opened your website, looked at your camera roll, and thought I have a lot of photos…but somehow none of the right ones, you're not alone.

You don't necessarily need more photographs.

You need photographs that have somewhere to go.

Here are seven worth having in your library.


01 — THE PORTRAIT

The obvious one—but for good reason.

You need at least a few photographs that let people see the person behind the business.

Not just a headshot.

Something that feels like you.


02 — THE WORKING SHOT

Show people what you actually do.

Designing.
Creating.
Planning.
Photographing.
Making.

These photographs help turn an abstract service into something people can understand.


03 — THE DETAIL

Sometimes the smallest things say the most.

Your tools.

Your workspace.

Your materials.

The details that make your process yours.


04 — THE ENVIRONMENT

Give people a sense of your world.

Where you work.
Where you create.
Where you meet clients.

Environment helps people understand the feeling behind your business.


05 — THE PERSONALITY SHOT

Not every photograph needs to look “professional.”

Some should simply feel like you.

Laughing.

Walking.

Looking away.

Doing something you love.

These are often the images people connect with most.


06 — THE SPACE TO BREATHE

This one is easy to forget.

Make sure you have photographs with negative space around you.

They're incredibly useful for website headers, sales pages, social graphics, and anywhere you need to place text over an image.


07 — THE IMAGE YOU DIDN'T PLAN

Leave room for something unexpected.

The photograph that wasn't on the shot list.

The little moment that happened between setups.

The one that somehow becomes your favorite.


THE TAKEAWAY

A useful image library isn't about having hundreds of photographs.

It's about having the right photographs for the way your business actually works.

And that's something we can plan for.


Plan Your Brand Session >


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